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Awareness on AYUSH

National AYUSH Mission (NAM) was established by the Government in 2014 to propagate the practice of alternative medicine and provide cost-effective and equitable healthcare throughout the country. To strengthen the infrastructure, the government has set up Programme Management Units (PMU‟s) with technical and administrative support. Some of the expected outcomes of this programme are:

  1. Improvement in AYUSH education through enhanced number of AYUSH Educational Institutions upgraded.
  2. Better access to AYUSH services through increased number of AYUSH Hospital and Dispensaries coverage, availability of drugs, and manpower.
  3. Sustained availability of quality raw-materials for AYUSH Systems of Medicine.
  4. Improved availability of quality ASU & drugs through an increase in the number of quality Pharmacies and Drug Laboratories and enforcement mechanism of ASU & drugs.

    However, there is a dearth of awareness regarding AYUSH, the services provided, its utility, and accessibility in the community. There has been a gap in the information reaching out to the public regarding the AYUSH facilities. Therefore, Ekam aims to create awareness in the community regarding AYUSH services to support the NAM.


    To train District coordinators on AYUSH & generate awareness to community on AYUSH.

    Primary Objectives

    1. To sentivitize DCOs about AYUSH dispensaries and their function.


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